{"id":1307,"date":"2018-11-22T10:17:42","date_gmt":"2018-11-22T09:17:42","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=1307"},"modified":"2022-04-26T15:13:47","modified_gmt":"2022-04-26T13:13:47","slug":"online-pet-food-customization-takes-off","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/online-pet-food-customization-takes-off\/","title":{"rendered":"Online pet food customization takes off"},"content":{"rendered":"

<\/span>In many markets worldwide, pet food sales growth is increasingly driven by e-commerce. This retail channel rises in popularity among pet owners who look for greater convenience and better prices, and in particular among the technology-savvy Millennial generation.<\/div><\/span><\/p>\n

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In the US, for example, more than three in 10 pet owners (31%) report that they have purchased pet food online*, and about a quarter of that group say that they purchase pet food online most often, a reflection of the growing impact that e-commerce is having on the pet food market.<\/p>\n

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\u201c52% of French pet owners would be interested in buying custom-made pet food (i.e. tailored exactly to my pet’s needs)\u201d**<\/h6>\n<\/blockquote>\n

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Online customization offers new opportunities for pet food brands<\/h2>\n

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The development of e-commerce increasingly enables pet food brands to tap into the broader trend of personalization and customization, inviting pet owners to take a more active role in determining their pets\u2019 diet.
\nThe increasing role of personalization in pet food shopping is also in line with Mintel<\/a>‘s 2018 Food & Drink Trend Preferential Treatment, which states that a new era in personalization is emerging due to the expansion of online and mobile food shopping.
\nWhile brands like Tails<\/a> in the UK and Just Right by Purina in the US leverage customization through tailor-made pet food recipes, other operators such as The Farmer\u2019s Dog<\/a> or The Barky Company focus on convenience, offering pet food delivery services that bear a close resemblance to food subscription boxes or meal kit home delivery services such as Blue Apron or Hello Fresh.<\/p>\n

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Click on the picture to see Tails’ tailor-made pet food recipes<\/h6>\n\n\t\t