{"id":1430,"date":"2019-01-31T09:07:51","date_gmt":"2019-01-31T08:07:51","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=1430"},"modified":"2022-03-22T12:33:25","modified_gmt":"2022-03-22T11:33:25","slug":"pet-food-trends-chinese-style","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/pet-food-trends-chinese-style\/","title":{"rendered":"Pet food trends, Chinese style"},"content":{"rendered":"

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<\/span>Among the mega pet food trends<\/a> observed in the world, “Healthy Lifestyle\u201d and \u201cPremium Indulgence\u201d are particularly strong in China. To fit the lifestyle and expectations of Chinese pet owners, these concepts are locally turned into convenient and tasty products featuring healthy traditional ingredients.<\/div><\/span><\/p>\n

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Dynamic, agile, inspiring\u2026 melting global trends with local specificities\u2026juggling with tradition and innovation\u2026 the Chinese pet food market is unique.<\/p>\n

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With 323,000 tons of pet food sold in 2017 and 35% value growth between 2013 and 2018* it is not surprising to see everyone wanting to get a piece of the pie.<\/p>\n

But to enter this special market, pet food players need to become familiar with its cultural peculiarities.<\/p>\n

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*Euromonitor 2017 – 34.6% value CAGR growth<\/h5>\n

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Young Chinese pet owners set the rules<\/h2>\n

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Everywhere in the world, pet owners drive pet food trends. In China, the pet food market is largely shaped by the young generation of pet owners.<\/p>\n

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Indeed, according to a 2018 survey from Goumin, the number 1 pet platform in China, more than 75% of pet owners are from the generations born after the 1980s. These high-income people, very optimistic about consumption, have become the main drivers of the economy.<\/p>\n

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Moreover, 54% of young Chinese with a career are single and have high buying power. They are more than happy to adopt a pet and to spend a substantial part of their salary for him.<\/p>\n

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In China, where pet parenting is often pushed to the extreme, owners increasingly seek pet products and services that mirror their own lifestyle.<\/p>\n

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Chinese pet food manufacturers are thus developing an offer directly inspired from the Chinese food market and tailored to match the expectations of this young generation of pet owners.<\/p>\n

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Healthy lifestyle\u2026 the Chinese way<\/h2>\n

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The development of premium pet food products with health functionalities is a strong and long-lasting trend of the global pet food market. This is particularly true in China where food has been considered as medicine for ages.<\/p>\n

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Chinese pet food manufacturers are surfing this trend to entice young Chinese pet owners for whom Chinese-style health care is more and more popular.<\/p>\n

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Local brands endeavor to differentiate their products from international brands by developing health-oriented pet foods with ingredients derived from traditional Chinese medicine or local functional superfoods.<\/p>\n

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Medicinal pet food with traditional Chinese herbs<\/h3>\n

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An increasing number of local brands enrich their formula with traditional Chinese herbs known to be good for human health.
\nThe images and functions of these herbs have prominent placement on packaging, accompanied by claims used in human food.<\/p>\n

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Wolfberry goji is the most commonly used Chinese-style ingredient in new health-oriented pet food products. This traditional herb, widely consumed by China\u2019s \u201cyoung health addicts,\u201d is claimed to be good for a pet\u2019s liver and eyesight.<\/p>\n

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Numerous other Chinese herbs such as ginseng, lily root or honeysuckle are beginning to appear on packaging as well.<\/p>\n

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The buzzword \u201cYoung Health Addicts\u201d recently emerged in China to describe members of the young generation who are strongly motivated to stay healthy. \u201cYoung health addicts\u201d are generally symbolized by a vacuum cup with hot water, wolfberry goji, and sometimes chrysanthemum. Called the \u201cbest health partner,\u201d this cocktail is widely used in human daily health care for its numerous health benefits such as liver purification or vision improvement.<\/p><\/blockquote>\n

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