{"id":1892,"date":"2019-07-11T16:11:17","date_gmt":"2019-07-11T14:11:17","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=1892"},"modified":"2024-06-21T15:46:31","modified_gmt":"2024-06-21T13:46:31","slug":"healthy-lifestyle-a-pet-food-trend-powered-by-nutrition","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/healthy-lifestyle-a-pet-food-trend-powered-by-nutrition\/","title":{"rendered":"Healthy lifestyle, a pet food trend powered by nutrition"},"content":{"rendered":"

<\/span>In the highly competitive health segment, pet food manufacturers can\u2019t market any benefit without substantiating its origin and mechanism.<\/div><\/span><\/p>\n

<\/span>To satisfy pet parents who want a carefree and joyous experience when feeding their pets, they must meet their expectations with products free of controversial ingredients but full of taste. They emphasize good nutrients and powerful ingredients<\/a> that fuel performance or have preventive action on health.<\/div><\/span><\/p>\n

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Pet parents: the new nutritionists?<\/h2>\n

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For pet parents, feeding their pets diets with the same healthy, high-quality ingredients and nutritional benefits they demand for themselves is one way to apply their own holistic approach of health management to their beloved animal.<\/p>\n

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When they find a brand that can meet those needs throughout every stage of an animal\u2019s life, they are loyal to that brand.<\/p>\n

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But owners now have greater access than ever before to nutrition and health information, especially through online and connected solutions. These new self-made experts in nutrition carefully research and monitor what\u2019s in pet foods as well as their pets\u2019 health and well-being. That can make it challenging for brands to prove the trustworthiness of their healthy positioning.<\/p>\n

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To do so, manufacturers focus on transparency and product formulation. Strategies range from removal of potentially unhealthy and harmful substances to enhancement of recipes with health-promoting ingredients.<\/p>\n

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Carefree joy: The \u201cfree-from\u201d challenge<\/h2>\n

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Pet owners are looking for natural and healthy products<\/a> with \u201cwhole,\u201d \u201cfresh\u201d and \u201creal\u201d ingredients that provide them with a guilt-free and reassuring solution for what to feed their animals.<\/p>\n

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The abundance of \u201cfree from\u201d claims on pet food labels is evidence of this quest for purity.
\nIndeed, manufacturers struggle against the undesirable image of certain pet food ingredients such as grains, rendered meals, soy, sugar, carrageenan, or monosodium glutamate, to mention just a few. An option for them is thus to remove controversial substances from their formula.<\/p>\n

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Creating \u00ab free from \u00bb products doesn\u2019t have to mean compromising on flavor and enjoyment. The new generation of clean pet foods is appealing to pets and their people while still promoting good health.<\/p>\n

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Industry professionals can also decide to keep contested ingredients in their formula while correcting exaggerated and distorted rumors. They must for instance educate consumers on how to avoid leaps of logic and conflation of human and pet health concerns.<\/p>\n

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