{"id":1991,"date":"2019-08-08T08:00:10","date_gmt":"2019-08-08T06:00:10","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=1991"},"modified":"2022-04-26T15:12:44","modified_gmt":"2022-04-26T13:12:44","slug":"packaging-elevates-convenience-for-pet-food","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/packaging-elevates-convenience-for-pet-food\/","title":{"rendered":"Packaging elevates convenience for pet food"},"content":{"rendered":"

<\/span>Pet owners\u2019 increasingly busy lifestyle means growing demand for convenience options. This brings opportunities for easy-to-use packaging, while pet owners\u2019 desire to lavish their pets with the same care as they give to their family means opportunities for convenient yet nutritious formats.<\/div><\/span><\/p>\n

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Pet owners\u2019 hectic lifestyles call for convenient options<\/h2>\n

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The tendency to treat pets as a family member continues to boost the pet food market as pet owners apply many of the same standards to the food they give their pets as they do to those they choose for themselves and other family members. Concepts such as clean label, fresh, natural ingredients and targeted nutrition are driving growth in human and pet food markets.<\/p>\n

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In another parallel with the human food market, pet food purchasers are increasingly unwilling to sacrifice quality for convenience and vice versa.<\/p>\n

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Following the Human Grade trend in the pet food industry, there is an opportunity to give even more emphasis to the convenience aspect of pet foods. In 2018, 18% of new pet food launches featured a \u2018convenience\u2019 claim according to Mintel GNPD. For human food, this number stands at 21%.<\/p>\n

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Flexible stand-up pouch, the convenience superstar<\/h2>\n

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Flexible stand-up pouches have gained ground in pet food NPD globally, with 36% of launches packaged in this format in the 12 months to June 2019, compared to 30% five years ago.
\nLighter, flexible stand-up pouches mean lower transport costs and have been adopted particularly in the wet dog food and cat soup categories.<\/p>\n

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The mess-free opening of flexible pouches is a further selling point for pet owners. Several convenience claims associated with the packaging appear on-pack, such as \u201ceasy-to-open\u201d or \u201cno-mess\u201d.<\/p>\n

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Single-serve reassures on freshness<\/h2>\n

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A number of products claim to \u2018stay-fresh\u2019. The freshness aspect is particularly important as pet owners are looking for fresher and healthier foods for their pets.<\/p>\n

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Numerous claims including \u2018freshness seal\u2019, \u2018maximum freshness\u2019 or \u2018stay-fresh\u2019 are visible. Mars PetCare features such claims in several brands. For instance, Perfect Fit brand uses a \u2018freshness zip\u2019 while Royal Canin claims the pack is sealed to protect freshness and nutritional quality for longer.<\/p>\n

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