{"id":2541,"date":"2020-05-27T18:05:26","date_gmt":"2020-05-27T16:05:26","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=2541"},"modified":"2022-04-26T15:10:28","modified_gmt":"2022-04-26T13:10:28","slug":"a-year-of-pet-food-innovation","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/a-year-of-pet-food-innovation\/","title":{"rendered":"A year of pet food innovation"},"content":{"rendered":"

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With pet owners behaving more like pet parents, there is exciting innovation in treats and age-specific foods, while more sustainable products have potential.<\/div><\/span><\/p>\n

Discover some top regional innovations that have\u00a0been launched over the last twelve months and the opportunities they present to your business.<\/div><\/span><\/p>\n

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The pet food product innovation landscape is changing rapidly, as pet owners are keener to meet dietary needs of their pets, and brands are supporting them by offering a more diverse portfolio of products.<\/p>\n

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Over the last year, the global climate crisis necessitated action from all quarters, and the pet industry is no exception.<\/p>\n

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Pet food and product companies improve their ecological credentials by reducing plastic packaging and boosting the use of sustainable ingredients and renewable energy sourcing.<\/p>\n

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In EMEA: clean label and health functionality drive innovation<\/h2>\n

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Tap into clean label trends<\/h3>\n

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In the wider food and drink market, consumers are increasingly looking for recipes which are free from unwanted \u2018nasties\u2019, like artificial additives.<\/p>\n

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According to Mintel consumer data, 41% of adults in the UK who buy pet food are looking for all natural pet food.<\/p>\n

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These clean label considerations are also impacting the kind of food which pet owners are choosing for their pets, as they express high levels of interest in detailed information about the pet food they buy, underscoring the importance of transparency in pet food marketing.<\/p>\n

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Between March 2019 and February 2020, some 53% of pet food and pet product launches in Europe featured a natural claim, and it’s a claim category which has steadily grown over the last five years \u2013 according to Mintel GNPD.<\/p>\n

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The natural claim category is dominated by the \u2018no additives\/preservatives\u2019 claim, which is seen in 43% of launches. The other natural claims are significantly more niche.<\/p>\n

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Pet owners’ expectations about clean label have evolved from ‘safe’ and natural ingredients to demanding access to information about sourcing and processing.<\/p>\n

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