{"id":2768,"date":"2020-09-14T15:36:09","date_gmt":"2020-09-14T13:36:09","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=2768"},"modified":"2024-06-21T16:23:07","modified_gmt":"2024-06-21T14:23:07","slug":"the-inside-track-from-pet-fair-asia-2020","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/the-inside-track-from-pet-fair-asia-2020\/","title":{"rendered":"The inside track from Pet Fair Asia 2020"},"content":{"rendered":"

<\/span>The 23rd annual Pet Fair Asia \u2013 the leading innovation hub for the international pet food industry – took place in Shanghai from August 19th to 23rd and, despite the COVID-19 crisis, was bigger than ever with an increased number of both exhibitors and visitors.<\/div><\/span><\/p>\n

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Luying Wang, Symrise Pet Food APAC Marketing Coordinator and Arnaud Savarin, APAC Nutrios Product Manager went along to discover some of the key trends. They share their insight and analysis of the key product trends at the show, including: the main drivers behind the premiumization of China\u2019s pet food market; how domestic brands are appealing to new generations of pet parents; and how the humanization of pet food is driving innovation.<\/p>\n

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Three trends shaping the premiumization of China\u2019s pet food market<\/h2>\n

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There are three main axes being developed by manufacturers to emphasize product quality and achieve a more premium positioning for their pet food products.<\/p>\n

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Development of alternative processes<\/h3>\n

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The first is the development of alternative processes such as freeze-dried, which allows for more natural, fresh products with less preservatives and visible ingredients.<\/p>\n

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Freeze-dried products are also healthier as this gentle process allows for better preservation of nutrients. This positioning prevailed over the more classical \u201cless preservatives\u201d claim in products observed, which potentially meet the new Chinese regulation expecting more substantial evidence of product naturality. Some brands even claim that they use wholesome meat to produce high quality freeze-dried food.<\/p>\n

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The process was widely used on the entire product or as an ingredient for treats and a complete food diet. This technology, as well as dehydration, is also being used to bring real pieces of meat, fruit and veg into the blend. Other processes such as oven-baked and low temperature cooking were also part of the alternative processes seen during the fair.<\/p>\n

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