{"id":8426,"date":"2021-09-09T10:00:10","date_gmt":"2021-09-09T08:00:10","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=8426"},"modified":"2023-02-09T13:26:17","modified_gmt":"2023-02-09T12:26:17","slug":"pet-food-trends-and-innovations-in-north-america","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/pet-food-trends-and-innovations-in-north-america\/","title":{"rendered":"Pet food trends and innovations in North America"},"content":{"rendered":"

<\/span>In 2020, North American pet food and treat sales increased by 8.1% according to Euromonitor. However, some trends and consumer habits have shown stronger acceleration. The rise of e-commerce and a shift of pet ownership toward the highest revenue households have made the way clear for innovations confirming ongoing trends such as premiumization, preventive care solutions, natural and clean label diets, and new emotional discoveries. <\/div><\/span><\/p>\n

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2020 has been a successful year for pet food sales in North America. The e-commerce distribution channel strongly benefited from the COVID situation in the US and Canada as well. In the US, the online pet product sales share jumped from 24% in 2019 to 30% in 2020 and according to experts, that share is expected to soar to 53% by 2025*. In Canada, the number of pet owners buying online has increased by 33%**. Online shopping and ship-to-home allowed households to take more time to select food for their loved ones, with a higher choice of products, and also more customization options.<\/p>\n

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Last year has also demonstrated a shift in pet ownership. According to Euromonitor, the pet population has grown by 5% in North America, with a major increase in high-revenue households, leading premium pet food to gain market share. This can be a reason for the diversification of pet food formats observed in past months; for example, the many \u201cnew wet\u201d products such as stews, purees, pat\u00e9s and broths.<\/p>\n

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Owners spending more time at home with their pets, combined with rising concerns about sustainability and health due to the pandemic, have also contributed to emerging trends for innovations in North America.<\/p>\n

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Let’s have a look at pet food global market trends illustrations observed in NAM last year.<\/p>\n

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*Packaged Facts
\n** Nielsen, PIJAC presentation<\/h5>\n

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Natural Goodness: the future of pet food is sustainable protein<\/h2>\n

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This major trend<\/a> encompasses three distinct expectations of consumers. First, a desire for better-sourced ingredients and packaging with claims such as \u201cnon-GMO,\u201d \u201cCertified Humane\u201d or \u201cHumanely raised\u201d and \u201clocally sourced.\u201d Pet owners are also looking for purer and simpler ingredients, which are minimally processed or even raw. And lately, brands are becoming more creative in answer to the demand for alternative proteins or plant-based recipes.<\/p>\n

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We can observe some good illustrations of this trend in recent launches such as vegetarian food for dogs, plant-based or insect-based diets, or recyclable packaging.<\/p>\n

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