{"id":893,"date":"2018-10-25T14:54:02","date_gmt":"2018-10-25T12:54:02","guid":{"rendered":"http:\/\/www.appetizerblog.com\/?p=893"},"modified":"2024-06-21T15:25:32","modified_gmt":"2024-06-21T13:25:32","slug":"natural-goodness-the-pet-food-new-wave","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/en\/natural-goodness-the-pet-food-new-wave\/","title":{"rendered":"Natural Goodness, pet food\u2019s new wave"},"content":{"rendered":"

<\/span>Increasingly demanded by a fresh generation of pet parents always concerned about the origin of the food they give to their furry friends, the trend toward natural diets continues to shape pet food market evolution. And the trend is going always further to meet pet parents\u2019 evolving expectations. What we now call \u201cNatural Goodness\u201d stands for conscious indulgence and reflects the demand for healthier, higher quality, and better tasting pet food.<\/div><\/span><\/p>\n

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A step deeper in wild nature<\/h2>\n

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Pet owners look for a higher level of naturalness when shopping for their pets. Besides clean labels, pet owners now expect more transparency regarding the provenance, processing method and environmental impact of the ingredients in the food. Moreover, natural-minded pet parents also see nature as an abundant source of new ingredients and flavors to be used creatively in pet food products.
\nPet food manufacturers are thus continuously adapting their formulas and processes to develop products with attributes and claims that respond to the allure nature holds for pet owners. \u201cBetter Sourced,\u201d \u201cPure and Pristine\u201d and \u201cCreative Nature\u201d are the new concepts riding the wave of the Natural Goodness trend that has emerged on the sea of pet food shelves.<\/p>\n

Ready to take a dip?<\/p>\n

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Better Sourced<\/h2>\n

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The rising consciousness and interest of pet parents in where, how and by whom a product has been produced has changed how they buy pet food. Where do ingredients come from? How are they sourced? These are frequent questions nowadays. For pet parents, buying products \u201cfrom nature\u201d is not sufficient anymore. They are now looking for \u201cethical\u201d goods that are locally sourced and produced with respect to animal welfare. Pet food manufacturers are increasingly asserting their products\u2019 origins via the use of \u201cmade in\u201d stamps, as well as messages such as \u201cfarm-to-bag\u201d or \u201cfamily owned\u201d clearly highlighted on their packaging. This active promotion of product traceability aims to reassure owners on pet food provenance.
\nMoreover, due to growing ecological awareness, pet parents\u2019 demand for sustainability is rising and goes beyond the choice of sustainable raw materials. They expect manufacturers to limit waste and produce more\u2026 with less! Pet food brands thus optimize their products\u2019 environmental impact by using co-products, alternative non-meat ingredients, and eco-friendly packaging. They also favor \u201cgreener\u201d processing with reduced water usage and reduced greenhouse gas emissions. For the brands, obtaining official and recognized certifications such as \u201corganic\u201d is the ultimate testament to their green credentials.<\/p>\n

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\u201cBetter Sourced\u201d product examples:<\/strong><\/p>\n