<\/p>\n
<\/p>\n <\/p>\n <\/p>\n First of all, there were many product claims around \u201cmeat\u201d. Brands want to show the high nutritional and quality benefits of their products.<\/p>\n They highlight this in different ways: fresh or true fresh meat, meat as the first ingredient, animal monoprotein and 0% of dry meat, which means there is no meal included.<\/p>\n <\/p>\n Another noticeable, big trend is sustainability. There are different approaches to solving this big challenge. Some brands communicate on the packaging using descriptors e.g., recyclable or eco pack; others promote their new recipe with alternative raw materials like insect, vegetal ingredients, or no meat\/no fish; and some mention the local sourcing of ingredients.<\/p>\n <\/p>\n The third trend remains naturality with, for example, products making the 100% Natural or \u201cNO\u201d claim: no gluten, no wheat, no artificial colour\/flavour, no preservatives, no GMO etc. Naturality could also come from animal breeding conditions like Free Run Chicken.<\/p>\n <\/p>\n <\/p>\n <\/p>\n All the human products & technologies adapted for our favorite four-legged companions continue to amaze us. Humanization was very evident at Zoomark with, for example, the GoPro for pets, Advent calendars or the famous Italian cake Panettone for Christmas.<\/p>\n <\/p>\n Last but not least, there was an incredible website offering a special music library that only cats are able to hear.<\/p>\n","protected":false},"excerpt":{"rendered":" A round-up of the key trends at Zoomark 2021 influencing pet product development.<\/p>\n","protected":false},"author":2,"featured_media":9438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[695,186,696,135,694],"yoast_head":"\nThe three main trends observed at Zoomark<\/h2>\n
1. All around meat<\/h3>\n
2. Sustainability<\/h3>\n
3. Naturality<\/h3>\n
Humanization of pet products everywhere<\/h2>\n