A pet food industry trend detective, who enjoys making discoveries

 

A graduate with a master’s degree in marketing, Hélène worked as a business and marketing assistant in several companies before joining the marketing department of Diana Pet Food in April 2012. A project manager, she is also in charge of monitoring market trends within the scope of the pet food industry and beyond.

 

Before joining the company, she hadn’t realized the richness of pet food innovations. Now, she likes to play the role of Diana Pet Food trend detective by trying to identify and interpret current and future market orientations. She is continually fascinated to discover how the market is able to reinvent itself and how brands are able to develop solutions that delight pet parents as much as their furry friends.