{"id":9011,"date":"2022-01-07T12:43:18","date_gmt":"2022-01-07T11:43:18","guid":{"rendered":"https:\/\/www.appetizerblog.com\/?p=9011"},"modified":"2023-02-09T13:12:36","modified_gmt":"2023-02-09T12:12:36","slug":"insight-trends-da-zoomark-2021","status":"publish","type":"post","link":"https:\/\/www.appetizerblog.com\/pt-br\/insight-trends-da-zoomark-2021\/","title":{"rendered":"Insight &#038; Trends da Zoomark 2021"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\"><div class=\"intro\"><\/span>Evento internacional da ind\u00fastria pet, Zoomark 2021 aconteceu em Bolonha, de 10 a 12 de novembro, reunindo mais de 450 expositores, de 44 pa\u00edses diferentes. Um show bienal, a \u00faltima edi\u00e7\u00e3o foi em 2019 e 2021 que marcou sua 19\u00aa edi\u00e7\u00e3o. A Zoomark foi a \u00fanica feira internacional da ind\u00fastria pet na Europa que ocorreu presencialmente em 2021.<span style=\"font-size: 12pt;\"><\/div><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><div class=\"intro\">Elodie Rouarch, Gerente de Marketing e Comunica\u00e7\u00e3o EAME da Diana Pet Food, foi junto. Carne, sustentabilidade, naturalidade&#8230; ela resume as tr\u00eas principais tend\u00eancias do show e compartilha suas observa\u00e7\u00f5es sobre uma tend\u00eancia particular que continua a surpreend\u00ea-la<\/span>.<span style=\"font-size: 12pt;\"><\/div><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>As tr\u00eas principais tend\u00eancias observadas na Zoomark<\/h2>\n<p>&nbsp;<\/p>\n<h3>1. Em torno de carne<\/h3>\n<p>Em primeiro lugar, houve muitos claims de produtos em torno de &#8220;carne&#8221;. As marcas querem mostrar os benef\u00edcios nutricionais e a qualidade de seus produtos.<\/p>\n<p>Eles destacam isso de diferentes maneiras: carne fresca ou verdadeira, carne como primeiro ingrediente, monoprote\u00edna animal e 0% de carne seca, o que significa que n\u00e3o h\u00e1 farinha animal.<\/p>\n<h3>2. Sustentabilidade<\/h3>\n<p>Outra tend\u00eancia percept\u00edvel e importante \u00e9 a sustentabilidade. Existem diferentes abordagens para resolver este grande desafio. Algumas marcas se comunicam na embalagem usando descritores, por exemplo, recicl\u00e1veis ou ecol\u00f3gicas; outros promovem sua nova receita com mat\u00e9rias-primas alternativas como inseto, ingredientes vegetais ou sem carne\/nenhum peixe; e alguns mencionam o fornecimento local de ingredientes.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Naturalidade<\/h3>\n<p>A terceira tend\u00eancia continua sendo a naturalidade com, por exemplo, produtos que fazem a reivindica\u00e7\u00e3o 100% Natural ou &#8220;SEM&#8221;: sem gl\u00faten, sem trigo, sem corantes\/aromatizantes artificiais, sem conservantes, sem OGM (Organismos gen\u00e9ticamente modificados) etc. A naturalidade tamb\u00e9m pode vir de condi\u00e7\u00f5es de reprodu\u00e7\u00e3o animal, como o frango criados soltos.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Humaniza\u00e7\u00e3o de produtos para animais de estima\u00e7\u00e3o em todos os lugares<\/h2>\n<p>&nbsp;<\/p>\n<p>Todos os produtos humanos e tecnologias adaptados para nossos companheiros favoritos de quatro patas continuam nos surpreendendo. A humaniza\u00e7\u00e3o ficou muito evidente na Zoomark com, por exemplo, a GoPro para animais de estima\u00e7\u00e3o, calend\u00e1rios do Advento ou o famoso bolo italiano Panettone para o Natal.<\/p>\n<p>&nbsp;<\/p>\n<p>Por \u00faltimo, mas n\u00e3o menos importante, havia um site incr\u00edvel oferecendo uma biblioteca de m\u00fasica especial que s\u00f3 gatos s\u00e3o capazes de ouvir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um resumo das principais tend\u00eancias da Zoomark 2021 influenciando o desenvolvimento de produtos para animais de estima\u00e7\u00e3o.<\/p>\n","protected":false},"author":9,"featured_media":9461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[350],"tags":[692,369],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insight &amp; Trends da Zoomark 2021 - Appetizer - Symrise Pet Food<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appetizerblog.com\/pt-br\/insight-trends-da-zoomark-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight &amp; 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