Unlocking consumer truth and connecting the industry with pet parent insights
Graduated from a Masters in Innovation and Sensorial Measurement, Virginie Lajeat is an expert in consumer insights and sensory analysis. Passionate about market research, her career path has been shaped by multisector experience both in agencies and on the industry side (food, baby food, pet food, cosmetics, hygiene, fragrances).
Today she is responsible for Consumer Insights for pet food, within Yummypets.
Yummypets connects the largest community of pet owners worldwide, owns proprietary panels to run consumer surveys, and provides knowledge to the industry on LOOP–a unique library of pet parent insights, making the bridge between the industry and the end customer.
