A pioneer of expert palatability measurement

 

Christelle joined Diana Pet Food in 1993 as part of the European sales team, focusing on Northern European markets. When Panelis was created in 2000, she took responsibility for growing the new function. She coordinates strategic projects, international development, and recommends new panel testing methodologies for implementation. Today, Christelle is the official Panelis spokeswoman, in charge of promoting the importance of reliable and expert palatability measurement.

 

When she first took on the Panelis project, she remembers meeting a potential business partner who told her: “It will never work”. She is delighted to have proved them wrong and is proud to be demonstrating that animal science and animal welfare correlate.

 

She loves working with a committed, passionate team, as well as being in daily contact with cats and dogs, who – she admits – she enjoys talking to!