Market & trends

25.10.18

Natural Goodness, pet food’s new wave

Discover how pet food brands continue riding the natural trend…

creative
market
natural
natural goodness
naturalness
nature better sourced
pet food
pristine
pure
sustainability
traceability
trend

Our experts

Chloé Champion

Diana Pet Food - Communication & Marketing Director

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Our latest publication

White paper |
Scent of an opportunity: improving pet food smell

Now more than ever, the smell of pet food matters! Discover why pet food needs to appeals to pets’ sense of smell while seducing the delicate nose of pet parents.